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The story of The Joe Snyder brand began in 1958 with the creation in Mexico of a small chain of menswear stores that sold shirts, pants, suits, ties and underwear. José Vargas Snyder joined his father in 1971 and after years of acquired experience with the male clientele, he decided to design and manufacture new underwear to meet the expectations of customers who were looking for an original and more daring offer. Thus, the saga of an atypical and sexy underwear by Joe Snyder begins. Now the brand sells more than 500,000 garments a year all over the world! Sensual, bold, innovative in the design of its products, the brand Joe Snyder is the flagship brand of the sexy segment of men's lingerie. Made from lycra/spandex and polyamide, the underwear is radiant and glamorous like no other. Joe Snyder's style is unique and inimitable. With very bold cuts and colors and the ergonomical designs for an optimal support, Joe Snyder is made for men who dares and search for, without complex, a provocative allure. In constant evolution, Joe Snyder's underwear and swimwear collections are enriched year by year by the addition of new colors, prints and shapes, reflecting a refreshing and mischievous universe of seduction.
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